Job Detail:
KMINDZ Advisory Services
Experience: 3-5 year
Location: Kolkata
Education: BSc/MBA
Industry Type: FMCG
Functional Area: BSc/MBA
Posted On:30-06-2015
Job Description

Job DescrEnsuring data collection and compilation out of extensive market research both by field visit and by agency and 

ensuring analysis of research data. 
Defining action plans based on marketing strategy. 
Scanning and analysing secondary market reports/data. 
Creating market construct and mapping with price. 
Mapping and tracking competitor’s communication strategy. 
Briefing and Ideation, finalising with Creative agency, Media agency & Houses. 
Approving the designing and development of communication materials (TV/Print etc). 
Analysing research data, market construct and competitor’s price and creating Media strategy based on the same 
Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend 
Managing Media Plan and co-ordination with Media Agencies & Media Houses. 
Ensuring proper execution of promotional strategy. 
Identifying promotional Item as per consumer requirement and (trade) level promotion. 
Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer 
Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion 
collaterals for BTL activities. 
Making occasional market visit during promotional activities. 
Utilising competitor’s product prices for taking pricing decisions. 

Reviewing MIS reports twice a month.iption.

 Desired Candidate Profile
Providing inputs for formulation of the Brand & Marketing Strategy and defining marketing plan according to
strategy and budget 
Analysing market research data and using findings for strategy formulations 
Understanding competitor’s market dynamics based on data analysis and creating the right communication 
strategy for strengthening the brand of Himani (Best Choice) and H & T. 
Providing guidance in designing and development of communication material and finalising on the right media 
agency for ATL/BTL activities. 
Ensuring effectiveness in the overall marketing communication process.
 Company Profile


 Contact Person

Contact Name : Sonam

Executive Number : 0129-4141999

Executive E-mail ID :

 Company Details
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